The economic crisis about 2000 has not left China intact – its exports decreased relevantly both in volume and value. Chinese authorities opted for stimulating domestic demand to counterweight the unfavourable developments, which required establishing consumer mentality for Chinese people. "It became the first time in the history of China that the idea of consumption received full moral support. Consumer behaviour developed into national ideology." On the other hand, Chinese are increasingly realising that the gap between the poor fighting for daily survival and the rich consuming luxury goods is getting wider in their society still called ‘socialism'.