In this chapter from his famous book Cool Capitalism, the author gives an overview of the main theories about the origins and spirit of capitalism. From Weber to Schumpeter, through Daniel Bell and representatives of the theory of managerial capitalism or even in the recent popular books by Boltanski and Jeremy Rifkin we can notice a standard overstatement of social and cultural changes that assets that capitalism has changed in its nature. Examining the emergence and fading of these popular theories, the author warns the reader to be cautious.