The transformation of modern football reflects the hierarchic structure of the world system. The free flow of player-capital resulted in an unequal exchange between the regions of the centre, semi-periphery and periphery, also increasing former imbalances. Subordinating football under the total rule of capital resulted institutional and power concentration and full market rule, where not advertisements serve the interest of football but football serves the business. Capital concentration which is the outcome of draining the football of the third and second world also includes the legalisation of child work and other crimes.