The original intention of the so-called third way is to step beyond the division between the old left and the new right. This was meant to be the basis for the renewal of social democracy. In practical sense, the main objective of third way thinkers is to explain why the post-war welfare state has to be abolished.

Nike became a symbol of exploitation in Asia and it is a symbol of revolution before the American youth. Apple and Gap use pictures of avant-garde celebrities on their headquarters. Commercials try to make a connection between the consumption of particular goods and liberation.

Outline of a book published in Dutch, English, German and Hungarian on the past and future of the phenomenon that is widely called globalisation.